CONSTRUCTING AND PROMOTING NATIONAL IDENTITY THROUGH TOURISM: A MULTIMODAL DISCOURSE ANALYSIS OF INDONESIAN OFFICIAL TOURISM WEBSITE

European Tourism Online: Comparative Content Analysis of the ETC Website and Corresponding National NTO Websites

Pictures and text are basically the two elements that drive marketing promotion. That notion is not new to tourism research. What is new is the study of these two elements in an online environment. Content analysis of online pictures and text can provide a clear idea of the destination images that tourism websites are projecting. In this research study the image projections of 10 European Trave...

On the Significance of Tourism Website Evaluations

Website evaluation methods are an important tool to gather information for the development and the management of a website in order to ensure a good acceptance by the users. Mainly based on detailed questionnaires administered to actual or potential users, this activity can be costly and time consuming. This paper present methods, based on the statistical bootstrapping techniques, to derive con...

Technology Acceptance Analysis of Local Government Tourism Website

This study examines what factors affects tourists’ intention to use tourism websites designed by local governments to increase the exposure of local tourism. The study relies on the Technology Acceptance Model to assess the advantages and disadvantages of a specific tourism website and to examine the reasons that motivate tourists to use online tourism websites for travel information searches. ...

Tourism Website Development and User Requirements : Who are Tourism Website Users and What are Their Requirements in China

China tourism industry is investing to develop a “Golden Tourism Project”. One of the main objectives of this project is to improve web-based tourism online service quality and implement tourism e-commerce. In order to develop successfully the project it is necessary to investigate who are main tourism website users, what are their requirements for online tourism services and how do they assess...

National and Regional Tourism Planning